Start with the jobs you want to take.
A request for a small repair is not the same as a replacement project. Neither is automatically a bad lead. The question is whether it fits your business. Write down the services you want more of, the jobs you do not take and the areas you can cover without spending half the day driving.
Know what you are paying for.
An inquiry is someone expressing interest. A qualified inquiry meets the criteria you agreed on. A booked appointment has an agreed time. A sale only happens when the customer agrees to the work. Keep those separate when you discuss a campaign or compare providers.
Ask enough to plan the next step.
Start with the service, address and timing. Depending on your trade, add photos, property details, access or decision-maker questions. Ask about budget when it helps assess the job. Do not turn the first form into an interrogation. Collect what you need to start a useful conversation.
Check what happened after the lead arrived.
Did the person answer? Was it work you take? Did they book? Did the visit happen? Did they accept the estimate? Bring those answers to your campaign review. A list of names cannot tell you where you are winning work or losing it.
Good marketing starts with a clear promise—and follows through on it.See how SteadySales helps with this ↗
